New in Dry Skin Therapy
Why does my skin become dry?
Several factors can disturb the skin's lipid barrier. Harsh weather or low humidity can cause moisture to evaporate from the skin more quickly. Some skin care products and cleansers can remove moisture and natural lipids from healthy skin. Advancing years, as well as certain medical conditions or treatments may also disrupt this moisture balance. The effect can be dryness and irritation, as your skin's protective barrier is damaged and moisture and lipids are lost.
Dermatologists recommend regular application of a moisturizer like IMPRŪV Cream to help restructure the lipid barrier and restore lipids and moisture, leaving the skin silky-soft and moist. IMPRŪV Cream is available at your local pharmacy in 75 mL or 150 mL tubes, or ask your pharmacist.
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